On Nov. 4, Max Mara held an upscale cocktail event to honor Adria Arjona, the recipient of the 2026 WIF Max Mara Face of the Future Award.
Hosted by Maria Giulia Prezioso Maramotti, granddaughter of the founder and current member of the brand’s fashion group board, the occasion brought together a high-profile crowd to toast the Andor star’s accomplishment and embodiment of Max Mara’s sophisticated grace ahead of the WIF Honors event on Nov. 5.
“Tonight I am so excited to be celebrating Adria Arjona as our newest face. She is such a powerful voice as a producer and as an actress,” said Maramotti.
Arjona is the 21st recipient of the annual award. She joins a roster of past honorees that includes talent like Lili Reinhart, Gemma Chan, Hailee Steinfeld, Zoë Saldaña and Emily Blunt. Presented every year since 2006, the award honors an actress at a turning point in her career who reflects timeless dedication to both her art and her community.
Set to music by DJ Mia Moretti, the invite-only party took place at the Chateau Marmont in West Hollywood and attracted notable names, such as Jessica Alba, Brittany Snow, Zoey Deutch, Leighton Meester, Yara Shahidi, Shay Mitchell, Paris Hilton, Kathy Hilton, Nicky Hilton Rothschild, Ashley Benson, Alexandra Shipp, Amelie Zilber and Isa Briones, who all attended in looks from the Italian fashion house.
Julia Butters, Brianne Howey, Cara Santana and Ashley Madekwe also attended and donned Sportmax, the trend-forward label of the Maramotti family’s fashion line. Additionally, Arjona’s partner Jason Momoa and actor Michael Cimino attended in support of the actress.
Max Mara’s partner for the evening, WIF, first began its fight for gender equality in the entertainment industry back in 1973. Through advocacy, career programs and research, WIF aims to build up gender representation in Hollywood and break down bias on the big screen. Open to all members of the industry, the organization prides itself on over 50 years of community and support for actresses.
The WIF Honors awards began in 1977, though it was originally hailed as the Women In Film Crystal + Lucy Awards. Annual honors beyond the WIF Max Mara Face of the Future Award include the Crystal Award, Lucy Award, Jane Fonda Humanitarian Award and Vanguard Award.
WIF offers women in the entertainment industry the opportunity to be recognized for their skills and humanitarianism while surrounded by their supportive colleagues.
“It means the world to be honored by women I admire and have been watching for so long,” said Arjona of the accolade. “Growing up, all I wished as an actress was to be respected by my peers, so this one is hitting a special place in me.”
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